Value of Big Data Remains Untapped
Untapped Data
72% of survey participants say their organizations cannot access or utilize the majority of data coming into their organizations.
What Organizations Seek From Big Data
A more personalized customer experience: 49%, Increased revenue growth: 48%, Better competitive advantage: 47%
Tech Investments
72% of respondents say their organization runs multiple databases to support big data needs.
Improvement Effort
84% say they’ve had to enhance their primary database due to performance issues.
How Organizations are Enhancing Database Performance
By implementing database caches: 51%, By adding batch extract, transform and load: 35%, By deploying a stream processing engine: 31%
Exit Plan
17% of survey participants say have had to completely abandon big data projects due to various performance issues.
Top Performance Issues Causing Big Data Project Cancellations
Database is unable to support app requirements: 50%, App response times are too slow: 47%, Cost of database licensing fees are too high: 37%
In-Memory Architecture Keeps Winning
89% of survey respondents say in-memory architecture delivers better performance, and 62% say this technology will emerge as a mainstream technology within the next five years.