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Value of Big Data Remains Untapped

May 27, 2014

Value of Big Data Remains Untapped

Untapped DataUntapped Data

72% of survey participants say their organizations cannot access or utilize the majority of data coming into their organizations.

What Organizations Seek From Big DataWhat Organizations Seek From Big Data

A more personalized customer experience: 49%, Increased revenue growth: 48%, Better competitive advantage: 47%

Tech InvestmentsTech Investments

72% of respondents say their organization runs multiple databases to support big data needs.

Improvement EffortImprovement Effort

84% say they’ve had to enhance their primary database due to performance issues.

How Organizations are Enhancing Database PerformanceHow Organizations are Enhancing Database Performance

By implementing database caches: 51%, By adding batch extract, transform and load: 35%, By deploying a stream processing engine: 31%

Exit PlanExit Plan

17% of survey participants say have had to completely abandon big data projects due to various performance issues.

Top Performance Issues Causing Big Data Project CancellationsTop Performance Issues Causing Big Data Project Cancellations

Database is unable to support app requirements: 50%, App response times are too slow: 47%, Cost of database licensing fees are too high: 37%

In-Memory Architecture Keeps WinningIn-Memory Architecture Keeps Winning

89% of survey respondents say in-memory architecture delivers better performance, and 62% say this technology will emerge as a mainstream technology within the next five years.

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