Why Bad Data Quality Is Bad for Business

Why Bad Data Quality Is Bad for Business

Why Bad Data Quality Is Bad for BusinessWhy Bad Data Quality Is Bad for Business

Maintaining quality data is no simple feat, as employees manually input flawed data or issues emerge during the data migration and conversion process.

Expanding UniverseExpanding Universe

95% of survey respondents expect the number of data sources and the volume of data in their organization to increase in the coming year, with 30% predicting that data volume will increase by 75% to nearly 300%.

Top Business-Value Drivers of DataTop Business-Value Drivers of Data

Increased revenues: 51%, Reduced costs: 49%, Less time spent reconciling data: 47%, Greater confidence in analytical systems: 46%, Enhanced customer satisfaction: 45%

Clear MisgivingsClear Misgivings

Just 40% of survey respondents are “very” confident in their organization’s data quality management (DQM) practices or the quality of data within their own company.

Inflated AssessmentInflated Assessment

82% believe their organization’s perception of its data quality is better than it actually is.

Strategic LiabilityStrategic Liability

94% believe that business value is lost as a result of poor data quality, and 29% said that 50% or more business value can be lost.

Problems Caused by Poor Data QualityProblems Caused by Poor Data Quality

Extra time to reconcile data: 45%, Additional costs: 44%, Lost revenue: 42%, Delays in deploying new systems: 40%, Bad decision-making: 39%

Likeliest Causes for Poor Data QualityLikeliest Causes for Poor Data Quality

Faulty data entry by employees: 58%, Data migration or conversion project issues: 47%, Mixed entries by multiple users: 44%, Changes to source systems: 44%, Systems errors: 43%

Tools of the Trade, Part ITools of the Trade, Part I

62% said their company has a master data management (MDM) program in place to manage data quality, and 61% use DQM software on-premise.

Tools of the Trade, Part IITools of the Trade, Part II

53% said their organization uses a DQM cloud service to manage data quality, and 46% said they “find errors using reports and then act.”


67% said their organization has a predictive analytics program either in place, or in the works.

Dennis McCafferty
Dennis McCafferty
Dennis McCafferty is a contributor to CIO Insight. He covers topics such as IT leadership, IT strategy, collaboration, and IT for businesses.

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