Book Brief: Betting It All
The New Reality for Customer Engagement
Betting It All: The Technology Entrepreneurs
By Michael Malone
John Wiley & Sons, 2001
256 pages, $27.95
The editor-in-chief of Forbes ASAP looks at 16 technology industry titans, including Bill Gates, Scott McNealy and Larry Ellison, exploring their human sides as well as the motives and inspirations that drive them to succeed.
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