Book Brief: Clicks and Mortar
EUC with HCI: Why It Matters
Clicks and Mortar: Passion Driven Growth in an Internet Driven World
by David S. Pottruck and Terry Pearce
352 pages, $17.95
Using their own company's move into the online world as an example, this updated version of the best seller by two Charles Schwab executives shows how to foster a culture that supports new ideas and risk-taking while remaining true to its core.
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