Book Brief: Digital Storm
The New Reality for Customer Engagement
Digital Storm: Fresh Business Strategies from the Electronic Marketplace
By Philipp Gerbert and Alex Birch
John Wiley & Sons Inc., 2001
352 pages, $29.95
The trials and tribulations of B2B marketplaces is the kickoff point for an analysis of how to make business interactions work, creating value through innovation and why software is the weak link in the e-business infrastructure. The authors are strategy consultants with The McKenna Group and OC&C Strategy Consultants.
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