Book Brief: From Global to Metanational
The New Reality for Customer Engagement
From Global to Metanational: How Companies Win in the Knowledge Economy
By Yves Doz, Jose Santos and Peter Williamson
Harvard Business School Press, 2001
272 pages, $29.95
Three international strategy experts describe "metanationals"a new kind of global company that can sense and capture new knowledge worldwide, then apply it to out-innovate competitors and manage operations for maximum sales growth and profitability. The book draws on the models of Nokia Corp., PolyGram N.V. and STMicroelectronics N.V.
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