Book Brief: Global Information Technology and Electronic Commerce
The New Reality for Customer Engagement
Date: 5/31/2018 @ 1 p.m. ET
Global Information Technology and Electronic Commerce: Issues for the New Millennium
Edited by Prashant C. Palvia, Shailendra C. Jain Palvia and Edward M. Roche
Ivy League Publishing, 2002
524 pages, $79.95
Some 34 professors, researchers and business executives have come together to produce 25 chapters exploring the future of the IT world. The papers argue that while hardware and software may work the same worldwide, the technology infrastructure will vary remarkably, so it's critical to consider the pitfalls and potential best practices as a firm goes global with its IT capabilities. The good news: Specific markets such as Russia are addressed. The bad news: The article abstracts and summaries lack sufficient depth, forcing readers to plow through each article to find relevant data.
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