Book Brief: Good to Great
The New Reality for Customer Engagement
Date: 5/31/2018 @ 1 p.m. ET
Good to Great: Why Some Companies Make the Leap
and Others Don't
By Jim Collins
320 pages, $27.50
The co-author of Built to Last, the best-selling book on companies that have sustained greatness, provides a blueprint for transforming good companies into great ones. Based on nearly five years of research on every company that has made the Fortune 500 since 1965, Collins shows how the 11 that went from mediocre to masterful managed the transformation.
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