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Book Brief: Now or Never

By CIOinsight  |  Posted 05-01-2001 Print Email

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The New Reality for Customer Engagement


Create Internet strategies that make sense.

Now or Never: How Companies Must Change Today to Win the Battle for Internet Consumers
by Mary Modahl
HarperBusiness, 2001
272 pages, $16

A vice president of research at Forrester Research, Modahl describes how companies can create Internet strategies that make sense for them. The book also features insights from interviews with thousands of Americans on their attitudes toward the Internet.



 

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