Book Brief: Now or Never
Transforming Banks for a Digital Future: The Winners, The Losers, and the Strategies to Beat the Odds
Now or Never: How Companies Must Change Today to Win the Battle for Internet Consumers
by Mary Modahl
272 pages, $16
A vice president of research at Forrester Research, Modahl describes how companies can create Internet strategies that make sense for them. The book also features insights from interviews with thousands of Americans on their attitudes toward the Internet.
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