Book Brief: Place to Space
The New Reality for Customer Engagement
Place to Space: Migrating to eBusiness Models
by Peter Weill and Michael R. Vitale
Harvard Business School Press, 2001
464 pages, $35
Weill, director of the Center for Information Systems Research at MIT's Sloan School of Management, and Vitale, dean and director of the Australian Graduate School of Management, team up to describe how traditional companies can adapt their brick-and-mortar legacies to bolster their online ventures. Based on extensive research into dozens of e-business initiatives, this book provides systematic, practical analysis of eight workable models; an adaptable hybrid model for competing against online pure plays; and schematic tools for analyzing current business models and evaluating promising new Web initiatives. Case studies include Lonely Planet, General Electric, CDNow and Reuters.
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