Book Brief: Power Play
The New Reality for Customer Engagement
Date: 5/31/2018 @ 1 p.m. ET
Power Play: The Beginning of the Endgame in Net Markets
By Mike Moriarty and Bruce Klassen
John Wiley & Sons Inc., 2001
240 pages, $29.95
A.T. Kearney Inc. consultants analyze how large companies are taking advantage of their size and market power to profit from B2B net marketplaces such as Covisint, Aerospan and the WorldWide Retail Exchange.
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