Book Brief: Small Pieces Loosely Joined
The New Reality for Customer Engagement
Small Pieces Loosely Joined: A Unified Theory of the Web
By David Weinberger
Perseus Publishing, April 2002
240 pages, $25
The foremost problem with books about technology is that they are deadly dull. Not this one; Weinberger, a coauthor of the overhyped Cluetrain Manifesto, provides an entertaining interpretation of the true effect of the Web. His conclusion: We haven't even begun to understand how it has changed just about everything and everyone's lives. In his view, the Internet represents democracy in its truest form. This just reinforces something CIOs already know when it comes to business: The more choices people have, the harder you have to work to keep those people as customers.
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