Book Brief: Strategic Supremacy
Strategic Supremacy: How Industry Leaders Create Spheres of Influence From Their Portfolios to Achieve Pre-Eminence
By Richard A. D'aveni
Free Press, 2001
288 pages, $29
In his follow-up to Hypercompetition, D'Aveni, professor of strategic management at Dartmouth University's Tuck School of Business, delivers an operating manual for managers defending their market positions against aggressive attackers. He presents unconventional strategies that heavyweights such as IBM, NBC and Proctor & Gamble have used to remain powerful.