Book Brief: Strategic Supremacy
The New Reality for Customer Engagement
Date: 5/31/2018 @ 1 p.m. ET
Strategic Supremacy: How Industry Leaders Create Spheres of Influence From Their Portfolios to Achieve Pre-Eminence
By Richard A. D'aveni
Free Press, 2001
288 pages, $29
In his follow-up to Hypercompetition, D'Aveni, professor of strategic management at Dartmouth University's Tuck School of Business, delivers an operating manual for managers defending their market positions against aggressive attackers. He presents unconventional strategies that heavyweights such as IBM, NBC and Proctor & Gamble have used to remain powerful.
IT Solutions Builder TOP IT RESOURCES TO MOVE YOUR BUSINESS FORWARD
Which topic are you interested in?
What is your company size?
What is your job title?
What is your job function?
Searching our resource database to find your matches...