Survival Is Not Enough: Zooming, Evolution and the Future of Your Company
By Seth Godin
The Free Press, 2002
288 pages, $26
In his new book, Godin, who has developed a bit of a cult following thanks to his ideas about marketing (Permission Marketing and Unleashing the Idea Virus), takes on the future. Arguing that corporations, like living organisms, must evolve to survive and thrive, Godin maintains that they need to embrace change, not fight it. Although Godin's writing is as engaging as ever, this idea has been around for nearly two decades and covered better by such authors as Charles Handy and Tom Peters.
This article was originally published on 01-01-2002
IT Solutions Builder TOP IT RESOURCES TO MOVE YOUR BUSINESS FORWARD
Which topic are you interested in?
What is your company size?
What is your job title?
What is your job function?
Searching our resource database to find your matches...