Book Brief: The Attention Economy
The New Reality for Customer Engagement
Date: 5/31/2018 @ 1 p.m. ET
The Attention Economy: Understanding the New Currency of Business
by Thomas H. Davenport and John C. Beck
Harvard Business School Press, 2001
256 pages, $29.95
Capturing the attention of employees, customers and partners is key to maintaining market share and competitive advantage. Davenport and Beck, both affiliated with the Accenture Institute for Strategic Change, outline a four-part model that includes tools for measuring the economics of attention and using attention technologies to eliminate distractions.
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