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Book Brief: The Attention Economy

Capturing the attention of employees, customers and partners is key to maintaining market share and competitive advantage.

The Attention Economy: Understanding the New Currency of Business
by Thomas H. Davenport and John C. Beck
Harvard Business School Press, 2001
256 pages, $29.95

Capturing the attention of employees, customers and partners is key to maintaining market share and competitive advantage. Davenport and Beck, both affiliated with the Accenture Institute for Strategic Change, outline a four-part model that includes tools for measuring the economics of attention and using attention technologies to eliminate distractions.



This article was originally published on 06-01-2001
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