Book Brief: The Change Monster
The New Reality for Customer Engagement
The Change Monster: The Human Forces That Fuel or Foil Corporate Transformation & Change
by Jeanie Daniel Duck
Crown Business, 2001
320 pages, $27.50
A senior vice president of Boston Consulting Group, as well as a psychologist, Duck focuses on the reactions of people involved in corporate change, including mergers, reorganizations and executive turnovers. The book describes the five stages of change (stagnation, anticipation, implementation, determination and fruition) and how to manage them.
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