Book Brief: The Death of Distance
The New Reality for Customer Engagement
The Death of Distance: How the Communications Revolution is Changing Our Lives
by Frances Cairncross
Harvard Business School Press, 2001
320 pages, $16.95
A substantially revised edition of Cairncross' 1997 best-seller, this book underscores the fact that communications technologies are rapidly obliterating distance as a relevant factor in how we conduct business.
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