Book Brief: The Digital Enterprise
The New Reality for Customer Engagement
Date: 5/31/2018 @ 1 p.m. ET
The Digital Enterprise: How to Reshape Your Business for a Connected World
By Nicholas G. Carr
Harvard Business School Press, 2001
272 pages, $29.95
Carr's book is a collection of Harvard Business Review articles focusing on the way the Internet, digital communications and ubiquitous connectivity have transformed business. Authors include well-known names such as Gary Hamel, Clayton M. Christensen and John Hagel, and important thinkers such as Northwestern University IT professor Mohanbir Sawhney and Ricardo Semler, CEO of Brazil's Semco S.A.
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