Book Brief: The Enthusiastic Employee
The New Reality for Customer Engagement
By David Sirota, Louis A. Mischkind and Michael Irwin Meltzer
Wharton School Publishing, Jan. 2005
400 pages, $26.95
If after looking at the subtitle you concluded that the authors are crazy, you would not be alone. Most people would say that if you give employees what they wanthuge salaries and ridiculously expensive perksthey will bankrupt your company. But millions of interviews with employees show that what workers really want has more to do with working conditions than anything else, say the authors (Sirota and Mischkind are consultants; Meltzer is a lawyer). Workers want to be treated fairly, do work that matters, and maintain good relations with their coworkers. None of that costs much, and the payoff, the authors contend, is tremendous.
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