Book Brief: The Freedom Economy
The New Reality for Customer Engagement
The Freedom Economy: Gaining the mCommerce Edge in the Era of the Wireless Internet
by Peter G.W. Keen and Ron Mackintosh
McGraw-Hill/Osborne Media, 2001
304 pages, $29.99
We've all heard the hype, but how do wireless tools and applications fit into the broader context of business? Keen, the author of The eProcess Edge, and Mackintosh, founder of Differentis, a British e-business consulting firm, show how these technologies can be applied to supply-chain management, strengthening customer relationships and making fuller use of organizational knowledge.
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