Book Brief: The Quest for Global Dominance
The New Reality for Customer Engagement
The Quest for Global Dominance: Transforming Global Presence into Global Competitive Advantage
By Vijay Govindarajan and Anil K. Gupta
297 pages, $27.00
The authors, professors of global strategy, apply a decade of research to showing companies how to effectively globalize. The book covers globalization in the digital age, building teams and creating a global mindset, and sharing knowledge worldwide. The book devotes a full chapter to Wal-Mart.
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