Book Briefs: Competing in the Information Age
The New Reality for Customer Engagement
Competing in the Information Age: Align in the Sand
By Jerry N. Luftman
Oxford University Press, September 2003
432 pages, $39.95
There is a reasonbeyond the clever subtitlethat Oxford has published an updated edition of this essay collection. When this book first appeared, in 1996, IT professionals were confined to their departments and regularly had to go begging to fund their projects. Today, however, the typical company's focus has shifted to "how can IT let us do our jobs faster, more efficiently and at less cost?" Here, academics and consultants offer 18 essaysfour of which were either written or co-written by Luftman, who is executive director of the graduate IS programs at New Jersey's Stevens Institute of Technologydesigned to answer those very questions.
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