Book Briefs: Stretch! How Great Companies Grow in Good Times and Bad
The New Reality for Customer Engagement
Date: 5/31/2018 @ 1 p.m. ET
Stretch! How Great Companies Grow in Good Times and Bad
By Graeme K. Deans and Fritz Kroeger
John Wiley & Sons, December 2003
243 pages, $29.95
Drawing on their years as A.T. Kearney consultants, the authors eliminate the last possible excuse for not increasing revenues: No matter what is going on in your industry or in the economy, there is always at least one company experiencing growth. Therefore, if your company isn't the one growing, then it's the one losing ground. The authors outline how various parts of your companyoperations, strategy and even organizational structurecan contribute to growth, but their most compelling point is reflected in the title: The commitment to increasing revenues must be there through the bad times as well as the good.
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