Book Briefs: The Value Factor by Mark Hurd and Lars Nyberg
The New Reality for Customer Engagement
The Value Factor: How Global Leaders Use Information for Growth and Competitive
By Mark Hurd and Lars Nyberg
Bloomberg Press, April 2004
144 pages, $24.95
To their credit, Hurd and Nyberg, the CEO and chairman of NCR Corp., respectively, don't spend a lot of time talking about how their company uses information. Rather, they provide case studies about how corporations around the world are doing it, paying particular attention to how those companies are tying their information systems ever more closely to their customers and suppliers. One key point: The more closely the use of real-time data can be tied to day-to-day decision-making, the greater the chances of success.
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