The New Reality for Customer Engagement
Understanding Disney: The Manufacture of Fantasy
By Janet Wasko
Polity Press, 2001
Persuasive Technology: Using Computers to Change What We Think and Do
By B.J. Fogg
Morgan Kaufmann, 2002
By Erik Pfeiffer, MIT Technology Review, Sept. 2003
Walt Disney World's official site
A critical perspective on the
Walt Disney Co.
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