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Resources

By CIOinsight  |  Posted 12-01-2003 Print Email

WEBINAR:
Live

The New Reality for Customer Engagement



Resources

Books
Understanding Disney: The Manufacture of Fantasy
By Janet Wasko
Polity Press, 2001

Persuasive Technology: Using Computers to Change What We Think and Do
By B.J. Fogg
Morgan Kaufmann, 2002

Articles
"WhereWare"
By Erik Pfeiffer, MIT Technology Review, Sept. 2003
www.technologyreview.com

Web Sites
DisneyWorld.com
Walt Disney World's official site

MiceAge.com
A critical perspective on the
Walt Disney Co.



 

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