The New Reality for Customer Engagement
Date: 5/31/2018 @ 1 p.m. ET
As corporate strategy and information technology become virtually inseparable, managing the link between them involves putting the right people in place and motivating them to understand and willingly shoulder their direct personal responsibility for making sure the company meets its strategic goals, and that it directs its efforts toward that end. And with responsibility comes accountability: that means not only making the effort to measure and reward success, but also using the results to improve performance.
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