The New Reality for Customer Engagement
BI Success Depends on Execution
IT organizations must focus on data management, ease of use and providing real-time information.To achieve their top business goals for BI—improving processes, sales and marketing compliance and so on—CIOs cite three priorities: improving information quality, improving management's ability to use information, and offering more kinds of information to more people. We asked respondents how they plan to accomplish these goals. No. 1, by a longshot, is improving data management; next, in priority order are improving ease of use, improving generation of real-time information and embedding BI into business processes and workflows. These tactics should be high priorities for any IT organization implementing BI. Unless they're achieved, companies will be hard-pressed to generate much value from the tools they use to obtain business intelligence.
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