The New Reality for Customer Engagement
Garbage In, Bad Intelligence Out
Good data quality and satisfaction with BI information go hand in hand. But unfortunately, many companies report data quality problems reduce the ROI on business intelligence, even after five years' experience with these systems. CIOs who invest in establishing data quality processes will be rewarded by increased user satisfaction with the information provided by their BI systems. In addition, about half these companies have undertaken a "master data management" initiative. There's a correlation between master data management and BI's impact on the bottom line, but it's not clear if it's the result of the MDM initiative alone or other efforts to improve data quality as well.
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