Why Companies Are Increasing UX Testing Efforts

By Dennis McCafferty  |  Posted 03-02-2016 Email

Organizations are increasing their stake in user experience (UX) testing efforts, according to a recent survey from UserTesting. The "UX Industry Report" reveals that UX testing is still very much in a developmental stage for most companies. Only a minority employ dedicated teams for UX research, for example, and many run usability tests strictly on an as-needed basis. Relatively few allocate a monthly budget to UX research. However, a significant share of survey participants said the frequency of their usability testing is on the rise, as is budget funding for these efforts. As for future impact-makers? Respondents say that multi-device interaction—a.k.a., machine-to-machine tech—will greatly influence UX over the next five years. Which means CIOs and their tech teams should expect to devote more attention to UX for the indefinite future. "Organizations are taking a more mature approach to collecting and utilizing customer feedback," according to the report. "Many companies are realizing it's no longer enough to run surveys or user tests a couple of times a year. Instead, they're working constantly to build a consistent experience across channels and on all devices, and customer feedback is the driving force behind that work." A total of 7,725 global user experience, engineering, marketing, sales and other professionals took part in the research.

Dennis McCafferty is a freelance writer for Baseline Magazine.


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