Why Companies Are Increasing UX Testing Efforts

 
 
By Dennis McCafferty  |  Posted 03-02-2016 Email
 
 
 
 
 
 
 
 
 
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    Why Companies Are Increasing UX Testing Efforts
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    Why Companies Are Increasing UX Testing Efforts

    UX testing is still in a developmental stage for most companies, but its implementation is critical to providing a smooth experience for users in the digital realm.
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    Under-Dedicated
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    Under-Dedicated

    Only 36% of survey participants say their organization has a dedicated team for UX research.
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    Test Schedule
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    Test Schedule

    37% say they run usability tests either weekly or monthly, while 36% say they do so on an "as-needed" basis.
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    Rigorous Examination
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    Rigorous Examination

    Nearly half say the frequency of usability testing increased last year compared to 2014, and one-of-five say it increased "significantly."
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    Side Task
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    Side Task

    63% say they spend no more than one-quarter of their time conducting usability tests.
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    Fiscal Funk
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    Fiscal Funk

    About one-third say their company does not have a monthly budget for UX research, and 28% say they are unaware whether their organization has such a budget.
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    Larger Stake
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    Larger Stake

    35% say their company's UX research budget increased last year compared to 2014, and 12% say it "increased significantly." Less than 4% say it decreased.
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    Top UX Research Investments
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    Top UX Research Investments

    Usability testing: 72%, Surveys: 57%, Interviews: 49%
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    Participation Pool
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    Participation Pool

    58% say they recruit existing users to participate in usability testing, while 32% rely on usability testing services.
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    Off-Site, Part I
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    Off-Site, Part I

    77% conduct at least some of their company's usability testing remotely, and three of 10 do so more than half of the time.
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    Off-Site, Part II
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    Off-Site, Part II

    Two-thirds say their company's remote usability testing is moderated at least some of the time, and nearly one-quarter opt for moderated testing more than half of the time.
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    Rise of the Machines
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    Rise of the Machines

    60% say that multi-device interaction—such as smartwatch to phone—will emerge as one of the most important trends impacting UX within the next five years, and 40% say wearable tech will.
 

Organizations are increasing their stake in user experience (UX) testing efforts, according to a recent survey from UserTesting. The "UX Industry Report" reveals that UX testing is still very much in a developmental stage for most companies. Only a minority employ dedicated teams for UX research, for example, and many run usability tests strictly on an as-needed basis. Relatively few allocate a monthly budget to UX research. However, a significant share of survey participants said the frequency of their usability testing is on the rise, as is budget funding for these efforts. As for future impact-makers? Respondents say that multi-device interaction—a.k.a., machine-to-machine tech—will greatly influence UX over the next five years. Which means CIOs and their tech teams should expect to devote more attention to UX for the indefinite future. "Organizations are taking a more mature approach to collecting and utilizing customer feedback," according to the report. "Many companies are realizing it's no longer enough to run surveys or user tests a couple of times a year. Instead, they're working constantly to build a consistent experience across channels and on all devices, and customer feedback is the driving force behind that work." A total of 7,725 global user experience, engineering, marketing, sales and other professionals took part in the research.

 
 
 
 
 
Dennis McCafferty is a freelance writer for Baseline Magazine.

 
 
 
 
 
 

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