Big Data Emerges as Leading Game Changer

By Dennis McCafferty  |  Posted 10-03-2014 Email

An overwhelming majority of CIOs and other top technology and data executives feel that big data will translate into a make-or-break proposition with respect to their organization's survival, according to a new survey from Accenture. The resulting report, titled "Big Success With Big Data," reveals that analytics solutions are proving pivotal with respect to improving customer relationships and re-organizing operations, among other benefits. That said, the majority are looking to boost their big data IQ, as many survey respondents admit that they don't have the available talent on-hand to launch big data initiatives and to manage them on a regular basis. "Businesses are at a transition point," says Narendra Mulani, senior managing director at Accenture Analytics, which is part of Accenture Digital. "Instead of just talking about the potential results that can be achieved from big data, they are realizing actual benefits including increasing revenues, a growing base of loyal customers and more efficient operations. They're recognizing that big data is one of the cornerstones of digital transformation." More than 1,000 global CIOs, chief operating officers, chief data officers, chief analytics officers, chief marketing officers, chief financial officers and other senior technology, data and analytics leaders participated in the research. For a copy of the Accenture report, click here

Dennis McCafferty is a freelance writer for Baseline Magazine.


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