Big Data Emerges as Leading Game Changer

 
 
By Dennis McCafferty  |  Posted 10-03-2014 Email
 
 
 
 
 
 
 
 
 
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    Big Data Is a Big Asset
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    Big Data Is a Big Asset

    59% of CIOs and other tech leaders say big data plays an extremely important role in their organization.
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    Embrace Big Data or Disappear?
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    Embrace Big Data or Disappear?

    79% say organizations which do not embrace big data will lose their competitive position—and possibly go out of business.
  • Previous
    Big Data Is a Game Changer
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    Big Data Is a Game Changer

    89% say big data will revolutionize the way their company does business, much like the Internet did in the 1990s.
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    Anticipated Impact of Big Data on Business for the Next Five Years
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    Anticipated Impact of Big Data on Business for the Next Five Years

    The transformation of customer relationships: 63%, The redefining of product development: 58%, The overhauling of an organization's operations: 56%
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    An Extra Advantage
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    An Extra Advantage

    83% say they use big data to give their organization a competitive edge.
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    Five Top Challenges With Big Data Projects
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    Five Top Challenges With Big Data Projects

    Security: 51%, Budget: 47%, Lack of talent to implement it: 41%, Lack of talent to run data analytics on a regular basis: 37%, Integration with existing systems: 35%
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    Top Ways to Address Big Data Challenges
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    Top Ways to Address Big Data Challenges

    Internal tech training: 54%, Vendor-based workshops: 50%, Independent research: 49%
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    Increasing Data Expertise
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    Increasing Data Expertise

    91% of CIOs and other tech leaders expect to increase their data science expertise within the next year.
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    Getting Outside Help
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    Getting Outside Help

    57% of CIOs and other tech leaders hire external consultants for big data installations, and 45% indicate that they have used contract employees.
 

An overwhelming majority of CIOs and other top technology and data executives feel that big data will translate into a make-or-break proposition with respect to their organization's survival, according to a new survey from Accenture. The resulting report, titled "Big Success With Big Data," reveals that analytics solutions are proving pivotal with respect to improving customer relationships and re-organizing operations, among other benefits. That said, the majority are looking to boost their big data IQ, as many survey respondents admit that they don't have the available talent on-hand to launch big data initiatives and to manage them on a regular basis. "Businesses are at a transition point," says Narendra Mulani, senior managing director at Accenture Analytics, which is part of Accenture Digital. "Instead of just talking about the potential results that can be achieved from big data, they are realizing actual benefits including increasing revenues, a growing base of loyal customers and more efficient operations. They're recognizing that big data is one of the cornerstones of digital transformation." More than 1,000 global CIOs, chief operating officers, chief data officers, chief analytics officers, chief marketing officers, chief financial officers and other senior technology, data and analytics leaders participated in the research. For a copy of the Accenture report, click here

 
 
 
 
 
Dennis McCafferty is a freelance writer for Baseline Magazine.

 
 
 
 
 
 

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