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Data Analytics Spurs Growth and Innovation

 
 
By Karen A. Frenkel  |  Posted 01-07-2015
 
 
 
 
 
 
 
 
 
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    The Rise of Data Analytics
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    The Rise of Data Analytics

    67% of senior executives and business decision-makers surveyed said data analytics is important to their companies. Of those, 69% are in the U.S. and 65% are in Europe.
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    Data Analytics and SMBs
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    Data Analytics and SMBs

    Data analytics are important to 60% of small companies. That includes 57% of U. S firms with 50 or fewer employees and 62% of same-size European companies.
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    Larger Companies Endorse Analytics
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    Larger Companies Endorse Analytics

    At midsize companies (51 to 500 employees), 87% of U.S. execs and 79% of European execs said data analytics is important. At firms with more than 500 workers, 97% of U.S. execs and 82% of European execs said analytics is important.
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    Data Analytics Spurs Jobs
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    Data Analytics Spurs Jobs

    61% of those surveyed in the U.S. and 58% in Europe said data analytics is important to their company's plans to staff up.
  • Previous
    Serving Customers Better
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    Serving Customers Better

    Data analytics helps companies better meet their customers' needs, according to 79% of respondents in the U.S. and 80% in Europe.
  • Previous
    Analytics Stimulates New Products
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    Analytics Stimulates New Products

    70% of respondents in the U.S. and 72% in Europe said data analytics is important to their firm's plans to create new products or services.
  • Previous
    Data Analytics to Drives Growth
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    Data Analytics to Drives Growth

    33% of respondents in the U.S. and 24% in Europe expect 10% or more of their company's growth to be related to data analytics in 2015.
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    Rosy Forecast for Analytics
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    Rosy Forecast for Analytics

    Asked about the impact of data analytics during the next five years, 53% of the U.S. respondents and 43% of Europeans expect data analytics to spur significant growth.
 

Data analytics is having a positive and widespread impact on the modern economy, spurring innovation across companies of all sizes for the benefit of customers, according to a new survey conducted by Ipsos Public Affairs on behalf of BSA/The Software Alliance. Companies are using data tools to create new products, serve customers, add jobs and move into new markets, the study reports. Moreover, it finds this trend "hugely beneficial for customers, the economy and society at large." The survey polled 1,565 senior executives and business decision-makers in the United States and Europe. "It's not just technology companies that are taking advantage of data tools to innovate and grow—it's companies of all types and sizes across the entire economy," says President and CEO Victoria Espinel of BSA/The Software Alliance. "They are using data to find insights, answers and innovative solutions to problems large and small. That has far-reaching benefits." BSA advocates for the global software industry to governments and the international marketplace.

 
 
 
 
 
Karen A. Frenkel writes about technology and innovation and lives in New York City.

 
 
 
 
 
 

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