How to Break Through Big Data Roadblocks

By Dennis McCafferty  |  Posted 05-24-2016 Email

The majority of organizations are pursuing big data projects, yet a number of barriers prevent these initiatives from reaching their full potential, according to a recent survey from 2nd Watch. Companies are often willing to invest considerably in these efforts, findings reveal, but organization-based hurdles such as silos and a lack of executive support loom large. In addition, there are associated tech challenges, such as data quality and outdated infrastructure. CIOs and their IT teams must find ways to overcome these roadblocks and take advantage of big data to enhance digital marketing projects and internal processes and operations. "Big data has moved from market hype to a valid competitive strategy for the largest companies, with support from the very top of organizations," said Jeff Aden, executive vice president of marketing and strategic business development for 2nd Watch. "That said, some companies are still wrestling with outdated infrastructure and a lack of internal expertise when it comes to initiating and completing big data projects." An estimated 500 U.S. IT and business execs took part in the research.

Dennis McCafferty is a freelance writer for Baseline Magazine.


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