Value of Big Data Remains Untapped

By Dennis McCafferty  |  Posted 05-27-2014 Email

The vast majority of companies aren't able to access or make use of all of their big data, according to a new survey from VoltDB. Many of the challenges are linked to database performance issues, which include a lack of application-response speed and an inability to support required applications. For a notable number of organizations, the situation has gotten so bad that they've completely abandoned a big data project. "Many organizations are far from realizing the true business value of big data," says Bruce Reading, CEO of VoltDB. "[They] must have the ability to not only ingest massive amounts of data, but also immediately analyze and act on that data in a meaningful way to realize the big payoff—improving their bottom lines. Big data insights are crucial in delivering a more personalized customer experience, getting to market faster and creating the competitive advantages that lead to revenue growth." Nearly 370 database managers, analysts, administrators and other IT professionals participated in the research. For more about the survey, click here.

Dennis McCafferty is a freelance writer for Baseline Magazine.


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