Value of Big Data Remains Untapped

 
 
By Dennis McCafferty  |  Posted 05-27-2014 Email
 
 
 
 
 
 
 
 
 
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    Untapped Data
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    Untapped Data

    72% of survey participants say their organizations cannot access or utilize the majority of data coming into their organizations.
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    What Organizations Seek From Big Data
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    What Organizations Seek From Big Data

    A more personalized customer experience: 49%, Increased revenue growth: 48%, Better competitive advantage: 47%
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    Tech Investments
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    Tech Investments

    72% of respondents say their organization runs multiple databases to support big data needs.
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    Improvement Effort
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    Improvement Effort

    84% say they've had to enhance their primary database due to performance issues.
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    How Organizations are Enhancing Database Performance
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    How Organizations are Enhancing Database Performance

    By implementing database caches: 51%, By adding batch extract, transform and load: 35%, By deploying a stream processing engine: 31%
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    Exit Plan
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    Exit Plan

    17% of survey participants say have had to completely abandon big data projects due to various performance issues.
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    Top Performance Issues Causing Big Data Project Cancellations
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    Top Performance Issues Causing Big Data Project Cancellations

    Database is unable to support app requirements: 50%, App response times are too slow: 47%, Cost of database licensing fees are too high: 37%
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    In-Memory Architecture Keeps Winning
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    In-Memory Architecture Keeps Winning

    89% of survey respondents say in-memory architecture delivers better performance, and 62% say this technology will emerge as a mainstream technology within the next five years.
 

The vast majority of companies aren't able to access or make use of all of their big data, according to a new survey from VoltDB. Many of the challenges are linked to database performance issues, which include a lack of application-response speed and an inability to support required applications. For a notable number of organizations, the situation has gotten so bad that they've completely abandoned a big data project. "Many organizations are far from realizing the true business value of big data," says Bruce Reading, CEO of VoltDB. "[They] must have the ability to not only ingest massive amounts of data, but also immediately analyze and act on that data in a meaningful way to realize the big payoff—improving their bottom lines. Big data insights are crucial in delivering a more personalized customer experience, getting to market faster and creating the competitive advantages that lead to revenue growth." Nearly 370 database managers, analysts, administrators and other IT professionals participated in the research. For more about the survey, click here.

 
 
 
 
 
Dennis McCafferty is a freelance writer for Baseline Magazine.

 
 
 
 
 
 

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