Cloud Emerging as Best Option for BI

By Dennis McCafferty  |  Posted 10-15-2013 Email

As big data continues to increase its impact upon today's organizations, CIOs must continue to incorporate effective business intelligence (BI) solutions to support revenue-enhancing efforts. In fact, these solutions now account for a $13 billion market, according to Gartner, as enterprises are finding that they can help business-side departments make better sense of sales numbers, consumer trends and other key metrics. In order to deploy BI that's better, faster and cheaper, CIOs and other technology leaders are turning to cloud-based options as opposed to traditional on-premise ones, according to a recent survey from Birst. The accompanying report, Comparing Cloud and On-Premise BI: A Survey of Business Intelligence Users, reveals the cloud has taken a significant lead with respect to overall likeliness of adoption, as it has earned high marks for overall customer satisfaction, affordability and timeliness of implementation. It's also considered more user-friendly, which has emerged as a deciding factor. "Regardless of how beautiful your application is, how many features it offers, or how much it costs—if employees don't use it, all of that is irrelevant," says Brad Peters, CEO and cofounder of Birst. More than 400 professionals who have worked with at least one type of BI solution—including many who have experience with multiple ones—participated in the research. For more about the survey, click here

Dennis McCafferty is a freelance writer for Baseline Magazine.


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