How IT Enhances the Customer Experience

How IT Enhances the Customer Experience

How IT Enhances the Customer ExperienceHow IT Enhances the Customer Experience

Companies are budgeting for more IT solutions—in particular those that address data and analytics needs—to improve the customer experience.

Bottom-Line BenefitBottom-Line Benefit

For every dollar spent on improving the customer experience, organizations see a return of $3.

IT InvestmentIT Investment

50% of survey respondents said their company will invest in additional tech to improve the customer experience, while 47% said there will be additional investment in data/analytics to support these efforts.

Market DriversMarket Drivers

64% said competitive elements are driving them to improve the customer experience, and 52% said customer feedback is.

Top Business Benefits of Customer Experience InvestmentTop Business Benefits of Customer Experience Investment

Increased revenues: 40%, Financial performance edge over competitors: 38%, Improved sales cycles: 37%

Top Customer-Focused Benefits of Customer Experience InvestmentTop Customer-Focused Benefits of Customer Experience Investment

Increased customer satisfaction: 58%, Greater customer loyalty: 45%, Improved acquisition and retention of customers: 41%

Impactful Endeavor, Part IImpactful Endeavor, Part I

65% of survey respondents said prioritizing the customer experience enables them to provide personalized and relevant information to customers at the right time and in the right place.

Impactful Endeavor, Part IIImpactful Endeavor, Part II

61% said focusing more on the customer experience paves the way for a “frictionless” shopping experience across devices and channels.

Lapped TrafficLapped Traffic

Only 14% said their organization is one step ahead of their customers’ changing expectations.

Experience Obstacles: Out-of-DateExperience Obstacles: Out-of-Date

44% said their ability to deliver a good customer experience is constrained by the lack of modern IT, sales, marketing and service systems.

Experience Obstacles: Short-HandedExperience Obstacles: Short-Handed

41% said the unavailability of internal skills to build, implement and manage the end-to-end customer experience creates challenges in these efforts.

Experience Obstacles: Gadget GapExperience Obstacles: Gadget Gap

39% said their company struggles to provide a seamless experience for customers as they pursue a sale using different devices.

Experience Obstacles: Muddled MetricsExperience Obstacles: Muddled Metrics

34% said they face difficulties in attempting to analyze customer data, such as that captured within disparate data sets, systems and tools.

Dennis McCafferty
Dennis McCafferty
Dennis McCafferty is a contributor to CIO Insight. He covers topics such as IT leadership, IT strategy, collaboration, and IT for businesses.

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