How Disruptive Startups Are Changing Enterprises

How Disruptive Startups Are Changing Enterprises

How Disruptive Startups Are Changing EnterprisesHow Disruptive Startups Are Changing Enterprises

By Dennis McCafferty

Formidable ForceFormidable Force

98% of survey respondents said new, competitive contenders are creating at least some form of disruption within traditional markets through data-driven, efficient and personal direct-to-customer business models–and 37% said the disruption is “severe.”

Admirable QualitiesAdmirable Qualities

67% of those surveyed said these new, global contenders are distinguished by their willingness to take chances, and 63% said they stand out for their vision and ambition.

How Startup Disruption Benefits CustomersHow Startup Disruption Benefits Customers

Easier “compare-and-pay” shopping: 59%, Increased access, availability and convenience to products/services: 49%, Lower costs and barriers to entry: 44%

Industries Most Impacted by Startup Disruption:Industries Most Impacted by Startup Disruption:

Advertising, sales and marketing: 39%, Retail: 37%, Entertainment: 31%, IT solutions and services: 21%, Media: 21%

Competitive Edge Factors Among the Disruptive StartupsCompetitive Edge Factors Among the Disruptive Startups

Innovative business models: 79%, Agile, efficient operations: 54%, Superior digital and mobile word-of-mouth: 35%, Enlightened business practices: 33%, Access to growth capital: 18%

Takeaways, Part ITakeaways, Part I

56% of survey respondents said this disruption can teach them about better customer-centric thinking and insights, while 36% said it can help them adopt a willingness to fail and take non-traditional approaches.

Takeaways, Part IITakeaways, Part II

28% said the disruption can teach them how to disrupt status quo through tech innovation, and 23% said it can lend insights about enhanced speed-to-market using digital marketing platforms and channels.

Dennis McCafferty
Dennis McCafferty is a contributor to CIO Insight. He covers topics such as IT leadership, IT strategy, collaboration, and IT for businesses.

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