Book Brief: Passionate and Profitable

Passionate and Profitable: Why Customer Strategies Fail and 10 Steps to Do Them Right!

By Lior Arussy

John Wiley & Sons, Feb. 2005

224 pages, $27.95

Everyone would agree with the following: No customers, no business. But not everyone agrees on the best way of gaining and keeping those customers. In fact, argues consultant Arussy, it is fairly easy to identify ten strategies guaranteed to produce customer dissatisfaction, things such as relentless cost-cutting—which eliminates customer-support people—and failing to convert onetime buyers into lifetime customers. Arussy offers the usual examples of companies that do things right, such as Ritz-Carlton Hotels; more helpful is his “what-not-to-do list.”

CIO Insight Staff
CIO Insight Staff
CIO Insight offers thought leadership and best practices in the IT security and management industry while providing expert recommendations on software solutions for IT leaders. It is the trusted resource for security professionals who need network monitoring technology and solutions to maintain regulatory compliance for their teams and organizations.

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