Book Brief: The Attention Economy

The Attention Economy: Understanding the New Currency of Business
by Thomas H. Davenport and John C. Beck
Harvard Business School Press, 2001
256 pages, $29.95

Capturing the attention of employees, customers and partners is key to maintaining market share and competitive advantage. Davenport and Beck, both affiliated with the Accenture Institute for Strategic Change, outline a four-part model that includes tools for measuring the economics of attention and using attention technologies to eliminate distractions.

CIO Insight Staff
CIO Insight Staff
CIO Insight offers thought leadership and best practices in the IT security and management industry while providing expert recommendations on software solutions for IT leaders. It is the trusted resource for security professionals who need network monitoring technology and solutions to maintain regulatory compliance for their teams and organizations.

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