CIOs Emerge as Leading ‘News Junkies’

CIOs ‘News Junkies’

1-Information AddictionInformation Addiction

36% of CIOs and other IT decision-makers describe themselves as “news junkies,” compared to 13% of the general population.

2-How IT Decision-Makers Prefer to Read Online NewsHow IT Decision-Makers Prefer to Read Online News

On a traditional computer: 45%, A tablet: 12%, A smartphone-type device: 9%

3-Network OutageNetwork Outage

Only one-quarter of IT decision-makers like to get news on TV, compared to 50% of other adults.

4-Word PowerWord Power

59% are drawn to an article by a catchy headline, compared to 53% of the general population.

5-Prove ItProve It

59% are looking for interesting data and research to support an article, compared to 41% of other adults.

6-Eye CandyEye Candy

55% are drawn to an interesting picture that accompanies an article, compared to 38% of the general population.

7-Numbers DisplayNumbers Display

48% are more likely to read an article if it has an interesting graphic, compared to 26% of other adults.

8-Byline StatusByline Status

20% care who the author is, compared to 9% of the general population.

9-Faith FactorFaith Factor

Nine of 10 are more likely to trust an article if it’s supported by credible research.

10-How IT Decision-Makers Will Read a News StoryHow IT Decision-Makers Will Read a News Story

They’ll normally just read headlines and one or two stories in full: 32%, They’ll skim a full article: 25%, They’ll read headlines and a few sentences into a story: 18%, They read every word of an article: 21%

CIO Insight Staff
CIO Insight Staff
CIO Insight offers thought leadership and best practices in the IT security and management industry while providing expert recommendations on software solutions for IT leaders. It is the trusted resource for security professionals who need network monitoring technology and solutions to maintain regulatory compliance for their teams and organizations.

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