CIOs ‘News Junkies’
Information Addiction
36% of CIOs and other IT decision-makers describe themselves as “news junkies,” compared to 13% of the general population.
How IT Decision-Makers Prefer to Read Online News
On a traditional computer: 45%, A tablet: 12%, A smartphone-type device: 9%
Network Outage
Only one-quarter of IT decision-makers like to get news on TV, compared to 50% of other adults.
Word Power
59% are drawn to an article by a catchy headline, compared to 53% of the general population.
Prove It
59% are looking for interesting data and research to support an article, compared to 41% of other adults.
Eye Candy
55% are drawn to an interesting picture that accompanies an article, compared to 38% of the general population.
Numbers Display
48% are more likely to read an article if it has an interesting graphic, compared to 26% of other adults.
Byline Status20% care who the author is, compared to 9% of the general population.
Faith Factor
Nine of 10 are more likely to trust an article if it’s supported by credible research.
How IT Decision-Makers Will Read a News Story
They’ll normally just read headlines and one or two stories in full: 32%, They’ll skim a full article: 25%, They’ll read headlines and a few sentences into a story: 18%, They read every word of an article: 21%