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Executive Leadership Gets Failing Grade

Jun 2, 2014

Executive Leadership Gets Failing Grade

Diminishing ReturnsDiminishing Returns

27% of global consumers have less confidence in leaders today compared to 2013, as opposed to 17% who have more confidence.

Failing GradeFailing Grade

Just 29% of global consumers say business CEOs, CFOs, CIOs and other top officers demonstrate effective leadership, down from 36% in 2012.

Communication BreakdownCommunication Breakdown

Only 35% say business leaders are effective communicators, and 74% say effective communications is “very” important for a leader.

Purchasing PowerPurchasing Power

45% will stop buying a company’s products and services based upon their negative impression of the company’s leadership.

Most Important Leader Attributes for CompaniesMost Important Leader Attributes for Companies

Trustworthiness: 50%, Quality products and services: 49%, Good customer service: 43%, Clear customer focus: 36%, Ethical business practices: 34%

What Leaders Must Do in Times of CrisisWhat Leaders Must Do in Times of Crisis

Provide a clear and timely action plan to rectify the situation: 51%, Define the problem properly and commit to identifying real solutions: 49%, Accept an appropriate level of responsibility for the problem: 47%

Most Credible Sources of Information about CompaniesMost Credible Sources of Information about Companies

Friends and family: 40%, Employees of that organization: 30%, Activists and consumer rights groups: 21%

Credibility GapCredibility Gap

Only 17% of global consumers consider the CEO to be a reliable source of information about a company, and 15% feel the same way about other members of senior management.

Top Influential Channels to Impact Sentiment on a Company's LeadershipTop Influential Channels to Impact Sentiment on a Company’s Leadership

TV interviews: 49%, In-person speeches: 42%, Formal announcements: 34%

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