What Today’s Mobile Users Want
Prodigies: Always On
57% of prodigies say they need to be connected to the Internet from the moment they wake up to when they go to bed.
Prodigies: On the Move
51% carry multiple devices, and 72% say they access the Internet today more through these devices than via a traditional computer.
Tribals: Gen “i”
46% of Tribals pick Apple’s iOS as their primary smartphone operating system, more so than any other smartphone user type.
Tribals: Socially Connected
87% often access social media from multiple devices.
Personals: Out of Reach
20% of Personals say they frequently get requests from others to connect via social media.
Personals: Commercial Interest
They’re 2.3 times more likely than the average smartphone owner to say they’d be interested in receiving ads on their phone.
Pragmatists: Home Work
86% of Pragmatists use their smartphone as the primary device to access the Internet at home, compared to 68% of all other smartphone users.
Pragmatists: Task Focused
73% say they depend upon their smartphone to help them get work done where and when they want to.
Browsers: Signature Statement
Just 9% of Browsers say their phone is an expression of whom they are.
Browsers: Daily “To-Do”
More than one-third say they’re clicking on social media at least once a day.
Occasionals: People Watchers
49% of Occasionals say they prefer reading other people’s social-media posts than writing their own.
Occasionals: Singular Focus
Just 17% access social media from multiple devices.
Talkers: Google This
65% of Talkers use Android as their primary smartphone operating system, the highest among all smartphone user types.
Talkers: Wallflowers
67% never visit social-media sites, far more than any other smartphone user type.
