What Today’s Mobile Users Want

What Today’s Mobile Users Want

Prodigies: Always OnProdigies: Always On

57% of prodigies say they need to be connected to the Internet from the moment they wake up to when they go to bed.

Prodigies: On the MoveProdigies: On the Move

51% carry multiple devices, and 72% say they access the Internet today more through these devices than via a traditional computer.

Tribals: Gen Tribals: Gen “i”

46% of Tribals pick Apple’s iOS as their primary smartphone operating system, more so than any other smartphone user type.

Tribals: Socially ConnectedTribals: Socially Connected

87% often access social media from multiple devices.

Personals: Out of ReachPersonals: Out of Reach

20% of Personals say they frequently get requests from others to connect via social media.

Personals: Commercial InterestPersonals: Commercial Interest

They’re 2.3 times more likely than the average smartphone owner to say they’d be interested in receiving ads on their phone.

Pragmatists: Home WorkPragmatists: Home Work

86% of Pragmatists use their smartphone as the primary device to access the Internet at home, compared to 68% of all other smartphone users.

Pragmatists: Task FocusedPragmatists: Task Focused

73% say they depend upon their smartphone to help them get work done where and when they want to.

Browsers: Signature StatementBrowsers: Signature Statement

Just 9% of Browsers say their phone is an expression of whom they are.

Browsers: Daily Browsers: Daily “To-Do”

More than one-third say they’re clicking on social media at least once a day.

Occasionals: People WatchersOccasionals: People Watchers

49% of Occasionals say they prefer reading other people’s social-media posts than writing their own.

Occasionals: Singular FocusOccasionals: Singular Focus

Just 17% access social media from multiple devices.

Talkers: Google ThisTalkers: Google This

65% of Talkers use Android as their primary smartphone operating system, the highest among all smartphone user types.

Talkers: WallflowersTalkers: Wallflowers

67% never visit social-media sites, far more than any other smartphone user type.

CIO Insight Staff
CIO Insight Staff
CIO Insight offers thought leadership and best practices in the IT security and management industry while providing expert recommendations on software solutions for IT leaders. It is the trusted resource for security professionals who need network monitoring technology and solutions to maintain regulatory compliance for their teams and organizations.

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