Young Execs Want More IT Video Tools for Work

By Dennis McCafferty  |  Posted 08-28-2013 Email

Today's top young professionals strongly view high-quality video tech as the future of business communications, according to a recent survey from Cisco. It's understandable, of course, if CIOs chalk this up as just another “Millennial thing.” But that would amount to flawed thinking. Yes, these professionals are part of the YouTube generation. But, no, they're not seeking an enhanced, business-level video experience because they're incapable of focusing without visuals. It's because these IT tools enables them to "read" visible clues when participating on a business call. Video reduces travel time and expenses while still allowing executives to show up for meetings—and share content in real-time. CIOs may also want to know about the enhancement tools that these rising leaders seek, such as technologies that would help them "read" the dynamics of a meeting in progress when they join late. Or a feature that lets them discretely control their view, such as watching the audience as opposed to a presenter. Or one that would shift from HD video to a mobile device, and then make it possible to annotate, edit and share event content through social media. More than 1,300 global executives under age 35 took part in the research. For more about the survey, click here.

Dennis McCafferty is a freelance writer for Baseline Magazine.


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